Rich Williams has been a USBC National Trainer, International Coach-Trainer and Bronze Master-Instructor. He is a Silver-certified coach and was a trainer instructing USBC Level I and Level II Instructor-Led coach training classes.

Rich has been energetically training bowlers for over 20 years. From private lessons to weekend bowling clinics, from the young and old, beginning bowlers to high performance players participating in PBA regionals; Rich has expanded his knowledge and skills to become a well-known subject matter expert for the sport of bowling.

The USBC, US Olympic Committee and the state of Ohio have all recognized Rich as Coach of the Year, USOC Bowling Coach of the Year and have admitted him to the Ohio Bowling Hall of Fame respectively.

Rich is well known for his enthusiastic and dynamic presentation skills. He has presented at conferences, bowling summits, clinics and workshops. His 'Muscle Memory is Key' presentation has been a keynote address at National events and local clinics. Rich also offers presentations on the physical game, bowling equipment, lane strategies, coaching techniques and other bowling related topics.

Doris is the Executive Director of Operations for Williams Sports Consulting. In this role Doris schedules appointments, conducts client interviews, edits/translates/transcribes client personal improvement notes from Rich's chicken-scratch and handles business finances. Doris also handles scheduling and negotiating of lane time with bowling centers throughout the Cleveland area.